We're a Winery on the Move

We like to think of Drum Roll Wine as a new kind of winery in the mold of pop-up retail, food trucks, and fresh meal delivery. Liquor laws being what they are, we can’t replicate those models in every detail, but we do take advantage of any chance we get to bring the juice to YOU! We participate in wine tasting events regularly, pour at neighborhood wine shops, and even personally deliver wine directly to you, our dear customers. We figure you have enough to do already, so leave the wine to us already. Since we’re out and about quite a bit, you’re sure to run into us even if you weren’t planning on it. Sooner or later, anyway.

 Setting up for our first ever "pop-up" tasting.

Setting up for our first ever "pop-up" tasting.

 A lovely art gallery event.

A lovely art gallery event.

 Wine + Books is a pretty great combination.

Wine + Books is a pretty great combination.

 We often bring our wine mugs to tastings. BECAUSE it's nobody's business what's in your CUP!

We often bring our wine mugs to tastings. BECAUSE it's nobody's business what's in your CUP!

With most wineries, you have to go to them, of course. And winery tasting rooms (or “cellar doors” in some countries) can be really fun to visit. We go to plenty ourselves and enjoy learning something new, trying something different, and asking a lot of questions. These are opportunities to take in a particular wine region, an in-house varietal specialty, or unique wine-making techniques. So why then have we made an intentional choice NOT to have a tasting room? We’re glad you asked!

Tasting Rooms are Hospitality

Due to the high cost of running a retail space, you’ll see many wineries renting out their facilities for weddings, parties, and other events. That’s smart given the business model and cost structure, but we made an early decision to go into the wine business narrowly rather than the hospitality business broadly. We’ve enjoyed the warm welcome of many excellent tasting rooms and tasting room staff over the years, but our focus is on putting all our resources into great tasting wine that surprises and delights (rather than hosting parties and all the rest).

Tasting Rooms are Expensive

Running a tasting room is a costly endeavor that can increase the price of wine. We’ve always emphasized the accessibility of wine and that means product price as much as quality and style. The expense of real estate, staff, and utilities gets added onto the cost of each bottle of wine sold. The investment in staff alone can get crazy. So in the name of cost control, some wineries hire tasting room associates with minimal wine knowledge or even basic customer service skills. We realize this may sound unkind but we’ve had enough so-so (or worse) tasting room experiences to ignore this market dynamic. And we don’t want to operate that way so we’re just not going to risk it right now.

 Wine is the only industry that likes to set up shop in a castle. (Or a modern building that looks like one.) Bigger is better?

Wine is the only industry that likes to set up shop in a castle. (Or a modern building that looks like one.) Bigger is better?

 Too big to fit into the frame.

Too big to fit into the frame.

 No matter how romantic a winery looks from the outside...

No matter how romantic a winery looks from the outside...

 this is what it looks like on the inside.

this is what it looks like on the inside.

Tasting Rooms are Marketing

A tasting room is one of the best vehicles a winery has to tell its story. And we don’t have a problem with that. In fact, we hope you’ll be a little interested in our story. But really, we mostly want to learn about yours (and we’ll be grateful if you make us just a small part of it). So come see us, order a case for delivery, or just send us a message and tell us about what you like in wine (or we can talk about how your week has been going if you prefer). We are not putting down any of the fantastic wineries with wonderful tasting rooms (we may change our mind and open one someday, after all). But right now, it’s all about you, baby!  

 Emptying another bottle for a new friend is a pretty great feeling.

Emptying another bottle for a new friend is a pretty great feeling.

 Just How many ounces is the typical viking horn? This is what happens when customers bring their own glass.

Just How many ounces is the typical viking horn? This is what happens when customers bring their own glass.

So there you go. We’re doing it for you, fellow lovers of wine. You can learn more about getting our wine for yourself here. Or just email us and we’ll get you sorted. Anticipate every glass!


We always appreciate a unique tasting experience. And we love a good wine surprise. Have one to share? Email us!