Behind the Label-Pinot Renoir

No, “Pinot Renoir” is not a new type of grape (we’re not scientists). It’s just a pun meant to express our feeling that wine should be fun. Maybe even a bit amusing. (Plus, we all know that the most clever people drink wine.) Imagine a Sunday in the park in Paris with friends, food, and wine (and no mobile phones!). Does that sound serious? Intimidating? Snooty? (If so, you may need new friends.) Wine is made to be enjoyed. And the folks in this scene do seem to be enjoying themselves–relaxing, chatting, and appreciating a lovely day. We’re also attracted to the very “presentness” depicted in Renoir’s painting. It makes us yearn for a different, simpler time. Though enjoying this wine helps us get over all that nostalgia and be grateful for today. Anyone for a picnic? This wine is a real crowd pleaser.

 Renoir definitely had a thing for wine.

Renoir definitely had a thing for wine.


Fun fact: The original painting represented on the front of our bottles last sold for 78 million dollars. And to think that a bottle of our wine is yours for a mere 20 bucks! With the pretty label included!