Behind the Label-Pinot Renoir (Updated)

“Pinot Renoir” was the first wine we imagined for our winery. And it’s been the best selling so far! After all, who does’t appreciate a tasty Pinot Noir? So why not release a second Pinot Renoir? We couldn’t agree more. The first was designated as an Oregon wine, while the new one is from the smaller (and more specific) Willamette Valley region. We like the idea of a fun wine to take to a party (that’s our Pinot Renoir Oregon) as well as a fine wine to share with a group of friends (our new Pinot Renoir Willamette Valley).

 A fun wine for a party. Our original label.

A fun wine for a party. Our original label.

 A Fine Wine for a gathering of intimate friends. Our New Label.

A Fine Wine for a gathering of intimate friends. Our New Label.

 How about an exquisite wine to share with A special someone? In time…

How about an exquisite wine to share with A special someone? In time…


Here’s our original post about the first Pinot Renoir (2015 vintage) from March 2018:

No, “Pinot Renoir” is not a new type of grape (we’re not scientists). It’s just a pun meant to express our feeling that wine should be fun. Maybe even a bit amusing. (Plus, we all know that the most clever people drink wine.) Imagine a Sunday in the park in Paris with friends, food, and wine (and no mobile phones!). Does that sound serious? Intimidating? Snooty? (If so, you may need new friends.) Wine is made to be enjoyed. And the folks in this scene do seem to be enjoying themselves–relaxing, chatting, and appreciating a lovely day. We’re also attracted to the very “presentness” depicted in Renoir’s painting. It makes us yearn for a different, simpler time. Though enjoying this wine helps us get over all that nostalgia and be grateful for today. Anyone for a picnic? This wine is a real crowd pleaser.

 Parisians know how to enjoy themselves. With friends and wine, of course.

Parisians know how to enjoy themselves. With friends and wine, of course.


Fun fact: The original painting represented on the front of our first Pinot Renoir last sold for 78 million dollars. And to think that a bottle of our wine is yours for a mere 20 bucks! With the pretty label included!