Behind the Label-Chardonnay Monet

We hear a lot of positive comments about our labels. Which is always gratifying because we put a lot of thought into our product design. Once we decided to combine the emotional appeal of classic art with approachable, delicious wine, we chose to present our Chardonnay accompanied by a painting by Monet. He’s especially known for water lilies, of course, and we considered several options in that theme. But none of them really evoked Chardonnay for us. We liked the golden colors exhibited in a few different outdoor scenes and then this beach image grabbed us. To our eyes, it’s as if the path to the water is inviting the viewer into the scene. Besides, who wouldn’t want to sit on a French beach enjoying a delicate, expressive Chardonnay? Especially one made in such a quintessentially French style.

 We almost used this painting of haystacks for our Chardonnay label.

We almost used this painting of haystacks for our Chardonnay label.


Fun fact: The Monet painting on our wine is from the beach at Pourville, France. That’s right, POUR-ville. You can’t make this stuff up.