Did you know that only 2% of Americans are true wine enthusiasts? That means most everyone else buying a bottle in their local shop is standing in the wine aisle waiting for something to pop out at them. This is a tough way to make a decision so we want to make it easier to choose great wine by building strong emotional appeal into our labels. Once we settled on the (now obvious) combination of classic art and classic wine styles, we chose to present our Cabernet Sauvignon accompanied by a painting by Manet. Why? Well, Manet often used dark colors that evoke the same mystical appeal we planned for our Cabernet Sauvignon. Plus, we love the way he painted fellow artist Berthe Morisot with such style (or was it she who contributed the style?). As you can see, the captivating beauty here emanates from within.
Fun fact: When an Impressionist exhibit opened in Paris in 1876, one critic described the participating artists as "five or six lunatics, one of which is a woman." The woman was Berthe Morisot. The critic is unknown.